Lawyers are found by AI when their footprint names their practice areas, jurisdictions, and notable matters. A profile stating bar admissions, specialization, and published commentary is what an assistant surfaces.
These are the terms that describe lawyers in AI sourcing tools and assistant queries. Your public footprint should state the ones that are genuinely true of you, in plain language.
Lead with the role and one measurable outcome. Assistants surface specificity, so name the result, not just the title.
Corporate Lawyer, M&A and financing. Advised on deals worth over 500M across the Nordics.
I advise companies through their most consequential transactions. I focus on M&A and financing, and I publish regularly on regulatory change in my field.
Yes. Clear public commentary in your specialty is exactly the corroborated, quotable content assistants pull from.
Describe matter types and scale without identifying clients. Ranges and areas are enough to establish credibility.
Surfd scores how AI search sees you as a lawyer, shows what the assistants say, and drafts the fixes. Free to start.
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